Screen-Savvy Kidz: ABCDS Framework for Parents of Primary School Children

This guide is ideal for:

• Parents and carers of primary school‑aged children (5–11)

• Families wanting to nurture healthy digital habits and emotional resilience

• Schools offering Screen‑Savvy Kidz workshops

• Anyone wanting to better understand childhood online experiences and risks

• Parents looking for positive, practical, child‑friendly conversations — not fear‑based messaging

The framework is used in Screen‑Savvy Kidz workshops to help children explore:

A – Affection: Acting with kindness online

B – Balance: Managing screen time, sleep, play, and device boundaries

C – Comparisons: Recognising unrealistic online portrayals and building self‑esteem

D – Delay: Postponing smartphones and social media to protect wellbeing

S – Sharing: Understanding privacy, digital footprints, and reputation

Each section includes real slogans and messages created by children themselves.

Based on real workshop conversations with children, this eBook helps your child:

• Understand how online behaviour affects others

• Strengthen empathy and kindness, both on and offline

• Recognise when screen use is displacing sleep, play, and wellbeing

• Build resilience against social media comparisons and filters

• Delay smartphones and social media until developmentally appropriate

• Understand digital footprints and the long‑term consequences of sharing

• Practise safer decision‑making in online spaces

This resource stands apart because:

• It’s child‑led — featuring slogans, artwork and insights directly from primary pupils

• It reflects real classroom discussions and real‑world concerns children openly share

• It blends research, experience, and creativity from UK schools

• It focuses on practical, relationship‑centred conversations rather than scare tactics

This eBook gives parents a step‑by‑step guide to the ABCDS Framework, developed through workshops with over 1,600 primary pupils across 50 schools. Inside, you’ll find:

• Five clear digital‑wellbeing themes: Affection (Kindness), Balance, Comparisons, Delay, and Sharing

• Real slogans and ideas created by primary school children during Screen‑Savvy Kidz workshops

• Evidence‑based insights drawn from UK organisations including Ofcom, ONS, NHS, and the ICO

• Example conversation prompts to help you open up supportive, confident discussions at home

• Mini‑challenges and reflective questions to build healthy digital habits

• A full 5‑week “555 Family Challenge” to help embed the framework into family life

The eBook draws on UK‑based and international research including:

• ONS (2024): 19.1% of children aged 10–15 experience online bullying

• NHS England (2022): 34% of children aged 7–16 struggle with sleep at least 3 nights per week

• Ofcom (2024–2025): 24% of UK five‑year‑olds own a smartphone; 72% of 8–12‑year‑olds use platforms with a minimum age of 13

• Harris Poll (2023): 69% of parents believe filters harm children’s body image

Included in the eBook is a unique five‑week challenge to help families build digital wellbeing habits together:

• 5 weeks → 5 themes → 5‑minute conversations

• Child‑friendly conversation prompts

• One small “tiny action” each week

• Designed to strengthen connection and digital confidence in the home

• Delivered instantly by email after purchase

• File format: PDF

• Approximately 37 pages of content including examples, slogans, and artwork